TV Advert, José Carreras Foundation 2009/2010/2012
Advert produced by the agency SCPF
The Santa Creu i Sant Pau Hospital in Barcelona held an exhibition showcasing leukaemia patients' plans symbolized by ribbons. Each ribbon represented more support so that patients can carry out their dreams. This event initiated the anual awareness campaign presented to the press by Josep Carreras with the support of FC Barcelona player, Rafa Márquez, and one of the team's technical staff, Txiki Begiristain.