2011 Press Campaign
Agency: Bassat Ogilvy
The José Carreras Foundation against Leukaemia wants LEUKAEMIA PATIENTS TO BE WHERE THEY SHOULD BE: at home, with their family, at school, playing in the park... and not in hospital. We continue to invest in scientific research in the hope that one day, leukaemia will be 100% curable disease. In February 2011, the "we want people to be where they should be" campaign will be presented at the Niño Jesus Hospital in Madrid. The campaign launch will include a visit by José Carreras and the actors, Mario Casas and María Castro to children who are in the hospital suffering from leukaemia.