
2017-2018 "Help us to fix a date"
"Someday the leukaemia will definitely be cured. Help us decide when". Despite all the possible answers, there is only one valid: TOMORROW. And this 'tomorrow' will only be achieved by investing more resources in scientific research.
The materials and concept of this campaign have been created by McCann agency.


YouTube video #1187980
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YouTube video #1187463
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Press Ad "Fix a date" SPANISH
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Press Ad "Fix a date" CATALAN
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Press Ad "Fix a date" GALICIAN
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Press Ad "Fix a date" BASQUE
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Radio Ad "Fix the date" SPANISH
MoreThis campaign also featured a microsite with a lot of testimonial videos: www.ponlefecha.org