2017-2018 "Help us to fix a date"
"Someday the leukaemia will definitely be cured. Help us decide when". Despite all the possible answers, there is only one valid: TOMORROW. And this 'tomorrow' will only be achieved by investing more resources in scientific research.
The materials and concept of this campaign have been created by McCann agency.
This campaign also featured a microsite with a lot of testimonial videos: www.ponlefecha.org