We use cookies to study and improve the user experience offered by the site. By continuing to browse the site you are agreeing to our cookie policy.

2017-2018 "Help us to fix a date"

"Someday the leukaemia will definitely be cured. Help us decide when". Despite all the possible answers, there is only one valid: TOMORROW. And this 'tomorrow' will only be achieved by investing more resources in scientific research.

The materials and concept of this campaign have been created by McCann agency.

YouTube video #1198545

More

YouTube video #1187980

More

YouTube video #1187463

More
Radio Ad "Fix the date" SPANISH

Radio Ad "Fix the date" SPANISH

More

This campaign also featured a microsite with a lot of testimonial videos: www.ponlefecha.org

Webpage updated 09/10/2018 13:20:48