2019 "El mejor anuncio del mundo"

"Someday the leukaemia will definitely be cured. Help us decide when". Despite all the possible answers, there is only one valid: TOMORROW. And this 'tomorrow' will only be achieved by investing more resources in scientific research.

The materials and concept of this campaign have been created by McCann agency.

Webpage updated 10/11/2022 16:53:36